I led art direction and photoshoot production for Jones Road Beauty’s I Am Me campaign—overseeing casting, creative direction, and the execution of both photo and video shoots.

The campaign featured a mix of real women and models, celebrating individuality & confidence. With the launch of the campaign, we also launched The I Am Me Kit, a collection of five confidence-boosting products designed to help you feel your best & enhance natural beauty. Additionally, we expanded our Brow Pencil line with the launch of a new shade, Grey, to cater to those embracing their grey hair. The campaign was all about celebrating what makes you unique and helping everyone feel confident in their own skin.